An Exploration of Sample Sizes for Content Analysis of the New York Times Web Site

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An Exploration of Sample Sizes for Content Analysis of the New York Times Web Site

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Title: An Exploration of Sample Sizes for Content Analysis of the New York Times Web Site
Author: Wang, Xiaopeng; Riffe, Daniel
Abstract: This study explores the effectiveness and efficiency of sample sizes for content analysis of online newspaper sites. Using simple random sampling, the comparisons showed that a sample size of six days was effective and efficient to represent one year of content of the New York Times Online. Generalizing theresults to content analyses of other online news sites may require special caution due to Web sites’ varying formats and contents.
Description: Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in Web Journal of Mass Communication Research.
URI: http://hdl.handle.net/10806/2879
http://wjmcr.org/vol20
Date: 2010-05

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